Sangiovese and Stilettos
The right name can make all the difference. But sometimes, the right name is still the wrong name. This is the unfortunate lesson that seems to be learned, over and over…
Tag: naming
Coming of Age
On a back shelf in my office, tucked behind some books, sits a very lonely bottle. It has been empty for quite some time, but I haven’t been able to convince myself…
What’s in a Name
So What’s in a Name? You’ve perfected the recipe, know the product is good, and now you want to begin to start marketing it. But you’re no imbecile. You…
