How to Share the Wealth
(As published in the Summer 2019 issue of Artisan Spirit) Lillian had a problem. Against all odds, she’d managed to build a successful spirits business, selling her specialty, a truly…
Category: Capital Raising
An Exciting Opportunity
This morning, as is my habit, I sifted through overnight email while enjoying the friendly hospitality of the Washington State Ferry system. And this morning, as is customary, the overnight…
Accelerate this
When I’m not helping clients think about their spirits brands, frustrations with distributors or plans for global hooch domination, I spend a decent amount of time working with early stage…
Beating the odds
This Saturday I will have the great pleasure of attending two parties. They are – in a sense – birthday parties, for they celebrate the anniversary of the launch of…
But I don’t Ever Intend to Sell!
[Originally Published in the Spring 2017 issue of Artisan Spirit] In the course of advising entrepreneurs, Hooch and otherwise, I regularly receive this objection when offering suggestions about how to maximize…
Trouble in Tasmania
As regular readers (or anyone involved in distilling anything that needs to be aged) already know, the hooch business has a bit of a cash-flow problem. Startup costs are substantial.…
Charging the Still – Methods of Raising Capital for your Spirits Business
[Originally published in the Winter 2016 issue of Artisan Spirit – available here.] In my article last quarter, I discussed some common mistakes made by early-stage entrepreneurs and how to…
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