From A to Z
This week, an interesting article landed in my inbox from Beverage Daily. In it, the author comments on the benefits of being a digital native brand and some of the…
Category: Advertising
Giant Dachsunds Planting Radishes?
At the HoochLaw househould, when confronted with an unknown acronym, we have a longstanding contest of seeing who among us can come up with the most unlikely potential meaning. And…
Old No. 7
This past week saw the good folks at Jack Daniels (or – more accurately, Jack Daniels Properties, Inc., the subsidiary of Brown-Forman which owns and manages the Jack Daniels’ trademarks…
Is it Valuable?
Earlier this week I was in Pittsburgh, attending the always excellent American Craft Spirits Association convention. That meant a solid three days of touring distilleries, networking with some amazing folks,…
The Fountain of Youth?
This week, Dr. Claudia Kawas – a neurologist from the University of California – gave the world a little insight into work she’s been conducting for the better part of…
Pellucidity
Today is International Scotch Day. This is of course more a Diageo marketing exercise than anything else. But still, it is an opportunity to enjoy Scotland’s most famous export. And…
Deception
Recently, I was asked by the good folks at The Whiskey Reviewer to provide a few thoughts on the ongoing lawsuit involving Old Charter Bourbon. Essentially, the case boils down to…
Gotta Catch ’em All
I live with three minors – currently aged 7, 10 and 13. They are teetotalers. I am pleased with this arrangement. Their mother is equally pleased. And while I anticipate that…
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