Three Simple Rules: A Short Course on Marketing and Advertising Your Spirits

[Originally published in the Summer 2017 issue of Artisan Spirit Magazine.] It is hard enough to make good spirits.  But if you’re going to meet with commercial success, you can’t afford to stop at simply producing the stuff.  You must also find a way to get people to buy it (hopefully, more than once).  That… Read More Three Simple Rules: A Short Course on Marketing and Advertising Your Spirits

Proof Positive

This past Saturday I attended the Washington Distillers Guild annual festival: PROOF.  As expected, I had a great time, sampled some wonderful spirits, and enjoyed many tasty small bites from local restaurants.  From the perspective of a consumer, the event was a tremendous success. Speaking from the perspective of an attorney who represents spirits companies… Read More Proof Positive